The year was 2007. Social was just getting big for marketers and Cherry Coke wanted a big social play for the brand relaunch of Cherry Coke.
Built off the core insight that our audience all want to be famous, we created a MySpace — yeah, it was relevant at the time — campaign that urged users to “cherry” their profile for the chance to take over MySpace for a day. The campaign was a massive success. Beyond the innovative page builder, it was the largest social play Coke had ever done — a lot has changed since then.