Alpine was coming out with a new audio peripheral that had iPod/iPhone connectivity, Bluetooth, navigation and DVD — yes, people could watch a DVD in their car. They tasked us with coming up with a fun content piece to build awareness around the multitude of awesome features.
The core idea was based around “Surviving the Drive.” However, we didn’t want to just show a mom with screaming kids in the back seat. So, we pitched zombies, or rather, a zombie attack. They loved the idea, but the feedback was, “we want to do it, but can we get rid of the zombies?” The following concept was produced instead.