The Marley wanted to use their father’s namesake to market products—everything from electronics to beverages to flippin’ baby bibs. We didn’t buy it and neither would Mr. Marley.
The idea: Stop them in their tracks. Well, that and find another way to get Bob’s message across without defiling his name. Thus, the 1Love brand was born. And with it, we aimed to make sure everything they did laddered up to Bob’s promise of a better life and a better world.