For years, Men’s Wearhouse had been associated with an old bearded man slanging cheap suits. Little did the public really know that the house of brands carried some of world’s top designers at a discounted price. In order to update public perception, we had to give the iconic brand a strategic makeover.
Drawing off the popular fashion magazines, we set out to turn our brand spot and weekly promos into a living editorial spread, which helped breathe new life into the brand. The brand makeover has already seen a major impact in sales as MW continues to evolve their message and improve their appearance in-store, online and throughout broadcast.