Santa Monica-based, electric-car company had been through a few different agencies and no one had been able to deliver the brand voice in a way that was authentic, aspirational and fun. They needed an agency to pull it off.
Evoke Change. That was everything that drove the concept and the overall strategy. The other electric car companies kept telling people that they had to “evolve.” But no, our audience already had, and CODA was the car that spoke their language. These are select pieces from our winning pitch.
