4G … what the hell is it? Some people knew, some didn’t. But with Clearwire being one of the nation’s only providers, they wanted to place their stake in a young demographic with the Rover brand.
Create an identity that was uniquely their own — through contemporary design and language that was a bit cheeky. On my end, I took care of the site and packaging copy, establishing their brand voice which would later be carried on throughout social.
Disclaimer: The Rover brand lasted about a year. While the efforts were great, Clearwire felt it would be wiser to bring the youthful pay-go brand under the Clear name.